In visual arts, music, and other mediums, minimalism is an art movement that began in post–World War II Western art, most strongly with American visual arts in the 1960s and early 1970s
No, minimalism isn’t that scary for sure.
According to me, minimalism is all about focusing on what’s important rather than spending time and resources on something that less important. It’s a war between your wants and your needs.
A beautiful user interface and experience is a magical phenomenon which goes right into the core part of your brain to trigger emotions such as trust, comfort, happiness, humor or sometimes “love towards the agency”.
Needs are mostly necessary. Whenever you’re in need of a coffee, you should grab a coffee. I honestly couldn’t think of writing an article without my tea, it’s nothing but a need.
When it comes to user interface, the first and most important priority is to design a website that delivers all the necessary options and situations for a user to navigate and explore the brand.
It’s not just about the brand helping out the user satisfying their needs with a beautiful user interface. It’s all about the message being conveyed without developing clutter into the user’s mind which could potentially affect business.
They say, as an entrepreneur, you should always solve problems. But I believe that as an entrepreneur your first priority is to make sure you’re not doubling an existing problem with your techniques.
Exactly, what I’ve implemented in the core of my company CodeSteak LLP.
Serving the users with a beautiful user interface which delivers a buttery smooth experience; highlighing all the “neccessary informations” in a clean and minimalistic atmosphere is the key to a powerful design.
It’s not luxury, it’s the fundamentals.
Well, wants are good! It delivers the luxury part of the website but within a certain limit. I remember the famous Indian method of Puruṣārtha which explain the priority order of life as
Dharma, Artha, Kama, Moksha!
In order to live a better life, you just have to keep the order.
Dharma is nothing but your duties or virtues whereas Artha is your wealth. You can never put Artha first or Dharma second because it will affect the total balance.
Just like that, if we put wants before needs, the total balance of your life or the user interface and experience will lose control and fall apart.
It’s okay to have a favorite color, but it’s not okay to have a pink footer on your website unless and until the brand guidelines says so.
Here’s exactly when things go wrong. It’s definitely not a crime to have a pink footer, I’d recommend such a footer for an IVF hospital website. Most clients recommend out of the box colors just because of their illiteracy about brand guidelines and user experience.
There is a science behind user interface and experience which is 1000x the size of this article. The colors we choose generates a certain impact on the user’s thought process, the fonts or the typography we choose develops a sense of readability that puts them into the comfort zone.
There are over 1000’s of parameters apart from brand guidelines to make a complete minimalistic user interface that delivers a beautiful experience. It’s not easy as it looks, because
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. — Steve Jobs
Designing that blend with ingredients like color, typography, images, graphics, motion, alignments, effects, minimalism, etc helps us breathe. @CodeSteak, our primary objective is to deliver such a blend to our minimalistic customers who definitely got a clear idea about how the future is turning out.